Marcus Haile | The Blog: Fundraising

Showing posts with label Fundraising. Show all posts
Showing posts with label Fundraising. Show all posts

Ask before Asking

Photo by Evan Dennis on Unsplash
In 2008, author Seth Godin promoted the concept of permission based marketing. Godin’s concept is that, “permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” 
Successful resource development works the same way. Think of it as asking to make the ask. Using permission based marketing in resource development means the ask starts, like Godin’s process does, with the understanding that you do not have a right to communicate with a donor. After that recognition, you naturally become focused on how to engage the donor in a partnership that results in them allowing you to make an ask that they anticipate and is relevant and personal.
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Compass Points for Mission Accomplishment

I’ve been thinking about mission statements lately because they set the intention for a nonprofit organization. They are the simplest but most powerful tool you have in communicating your case to supporters. Your mission statement clarifies the reason for the organization’s existence and provides the foundation for all of its activities.

When talking with organizations about developing their mission, I sometimes hear that they are working toward a specific goal and they want to “be working themselves out of a job.” It comes from a feeling that we should be working to solve a problem once and for all. With our mission statement, we feel the urge to want to say “mission accomplished.” We feel guilty about any thought or perception, particularly in this time of being wary of toxic philanthropy, that we might use our mission to justify the continued employment of our staff or enable their livelihood on the backs of those in need.

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Deconstructing Development

It became clear early in my career that simply wanting to succeed was not enough. Desire had to give way to challenging the assumptions and process to figure out exactly how to win. Identifying the ingredients of a winning strategy ultimately required completely deconstructing the development process itself. By peeling back all the different activities involved in development, it started to become clear that the entire process could be done without even referring to it as development! Once each puzzle piece was identified, it also became clear that there were a variety of ways to put the complete picture together.

I have shared these thoughts in more detail in my article, "We Call it Development. But, What is it Really?" at Raise-Funds.com. I hope it helps you. Feel free to leave comments here or there on any insights you might have as well!
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It Took me 25 Years to Write This (Triple Distilled)

I am celebrating over 25 years working in the Non-Profit sector with a significant focus on resource development. A lot was learned over that time, often the hard way. I've distilled it down into the following observations. 
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