Thinking in Bets for Fundraising Success

Measuring success in fundraising can sometimes feel like a card trick. A recent addition to the conversation in the field, however, could do a lot to strengthen our hand in understanding. Boardsource, the Association of Fundraising Professionals, and several others have released the conclusion of their deep dive into creating better measures for fundraising results. After reading through it, it struck me as the fundraising field learning to “think in bets” like when we play poker.