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Photo by Evan Dennis on Unsplash
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Successful resource development works the same way. Think of it as asking to make the ask. Using permission based marketing in resource development means the ask starts, like Godin’s process does, with the understanding that you do not have a right to communicate with a donor. After that recognition, you naturally become focused on how to engage the donor in a partnership that results in them allowing you to make an ask that they anticipate and is relevant and personal.